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Personal Health Care Advocates - PHCAs

What are PHCAs?

Why PHCAs are inevitable

A code of ethics

Services provided by PHCAs

Where will PHCAs come from?

How to find a PHCA

Becoming a PHCA?

Where will PHCAs come from?

PHCAs are physicians who step away from one role – that of medical practitioner – in order to reclaim another, equally vital role that has been gradually taken away from them – that of patient’s advocate.

There is a rapidly growing legion of dedicated physicians who are becoming so frustrated with their profession that they are ready to make a drastic change. While many of these frustrated doctors will become farmers, race car drivers, or day traders, many others will seek to channel their frustration - and their professional expertise - toward activities that are inherently fulfilling, and that have the potential to undo some of the wrongs occurring in health care today.  Some of these will be pulled toward a new career as a PHCA.

Such PHCAs will have a deep sense of mission, and a highly-developed sense of empathy for both the client and their physicians.  They will work hard for their clients, and at the same tome assiduously avoid creating unnecessary conflict between the client (the health care consumer) and their physicians, most of whom are attempting to deliver high-quality care under severe duress. 

The primary motivation for becoming a PHCA ought to be the desire to do good, to tap once again into that primal motivating force (perhaps long-forgotten) that led them to a career in medicine in the first place – the desire to help people achieve and maintain their health.  That desire, and the freedom to do so unencumbered, will likely be extremely attractive to many long-time practitioners.

We envision the typical PHCA as a middle-aged or older physician, experienced, adept at dealing with people, and financially on solid footing.  While advocates ought to be fairly compensated for their work, that compensation should not be so attractive as to itself tempt physicians to give up the practice of medicine. 

While eventually some PHCAs may choose to work full-time as advocates, until the profession is well-established we envision most PHCAs functioning as advocates only part-time, perhaps as a transition toward retirement, or while continuing to work as medical practitioners for their major source of income.  This part-time model will be beneficial in two ways, and we believe it should be encouraged.  First, since it is inconceivable that PHCAs will be able to make as much income as advocates as they can as physicians, the part-time model will minimize any perception that the primary motivation for choosing to become a PHCA is financial.  Second, PHCAs who still practice medicine will be guaranteed to retain significant empathy for their clients' physicians.  Thus, PHCAs will tend to be judicious in criticizing those physicians, and more importantly, they will be interested in shoring up the decaying doctor-patient relationship instead of exacerbating its weaknesses.

Next:  How to find a PHCA

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